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“I study how people come to know through making, sensation, and the quiet labor of attending to what arises in experiences.”







Born in South Korea, the founder, Youn Choi (pronounced Yoon Choy) is a researcher who uses making as a way of knowing. She is marking the early stage of a practice grounded in embodied inquiry and improvisation.



Youn’s academic path spans Engineering, Business, Environmental Sciences, and Industrial Design, forming a disciplinary terrain that shaped her interest in how knowledge emerges through association, sensation, and moments of intervention. Her ongoing doctoral studies deepened this orientation, grounding her research in improvisational association as both a method and a developmental process for the knowledge constructor and holder. Professional experience in higher education as an admissions officer and tutor in collaborative design, taught her to notice the “meeting points” between people: where developmental histories, roles, and communicative habits shape how individuals learn, collaborate, and transform.

Growing up amid diverse cultural, religious, relational, and artistic influences fostered in her a sensitivity to subtle emotional conditions in knowledge construction, and a lasting curiosity about the therapeutic and epistemic agency of artistic engagement. Across her work, she studies how people navigate instability and craft their own forms of knowing through the quiet labor of making, performing, and attending.

In 2025, she shared her recent work, Rewinder, a game-making method for modulating knowledge construction, at the 13th International Educational Games Competition in Levanger, Norway, held as part of the European Conference on Game-Based Learning, as well as in a Master’s course at Utrecht University. Since 2024, she has been part of the Amsterdam-based collective Collectief Imprography, studying artistic research and contributing to the Improvised Music and Dance Laboratory, an intercity space for performing-arts experimentation.
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